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Why
Story
Facts are important, but people don't fall in love with numbers alone. People make decisions when something makes sense to them. A 'why' story does exactly that.
Without a strong 'why', communication remains shallow.
Statements such as 'We deliver quality' or 'We employ many experts' may be true, but they are interchangeable. Show why these people work for you instead. Explain what good quality achieves and why it is important.
For example, create a brand film for your website and newsletter. Plus short formats for social media that are in line with this.
The result? People remember. Applicants can recognise whether it's a good fit. Decisions become easier.
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Purpose: Show brand essence and make attitude visible.
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Good for: About us, website, recruitment and employer branding, repositioning and strategy.
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Deliverables: A core film and short formats
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Vision
Story
We all know the feeling when speakers open their PowerPoint presentations and we have to get ready for an endless series of pie charts. Please, no!
When people are presented with a picture of the future, they need a compelling vision.
A vision story illustrates what is changing and explains why it is important in language that everyone can understand.
Whether used to kick off a strategy, open a keynote speech or introduce a product launch, this approach ensures a common direction, motivated teams and facilitates decision-making.
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Purpose: Provide direction and create momentum.
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Good for: Strategy kick-off, keynote opener, launch, investors
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Delivers: A core film and short formats.
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Teaching
Story
Complex topics don't explain themselves. Before people start to look confused:
We tell your topic in a memorable way.
We present information in a structured, entertaining and engaging way, using a story format to keep viewers interested.
This is ideal for onboarding, product explanations or internal communication. The result is greater understanding. This works both internally and externally.
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The purpose is to make complex topics understandable and overcome objections.
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Good for: Onboarding, product explanations and sales.
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Delivers: An explanatory film and short formats, as well as FAQ snippets if required.
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Impact
Story
Do good and talk about it. Even better, show it with a case study in the form of a film.
We will highlight the starting point, the process and the outcome.
We use real people, real experiences and clear figures (where appropriate).
Impact stories make ideal case studies for websites, sales and fundraising campaigns, and public communication.
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Good for: Websites, sales, funding, press and public affairs.
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Delivering: Film and snippets, testimonials
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Effect: Greater credibility, more qualified enquiries and trust.